Nowadays most people put a web page on the web, because they want to make money with it. Even bloggers, who just present their thoughts to the world for the fun, come to the taste and write for money. The affiliate marketing is now operated by virtually any website and is the number one source of income with which numerous blogs, portals and other websites finance.
The affiliate program was first initiated by Amazon in the USA. Amazon offers its partner program to any company that wants to promote the products on its website. A sale is a certain commission paid. From the ICH-AG to the international company, everyone is now using affiliate marketing and thus expanding its business ever further.
What is Affiliate Marketing?
Affiliate marketing is a sales solution where commercial providers offer their sales partners success-oriented or pay a flat rate with a commission. The pioneer of affiliate marketing was Amazon, which has worldwide more than 1,000,000 online partners today. In principle, every company would naturally like to bring its products and services to the respective target group. There are numerous methods for this and usually you do not get around the advertising.
After all, thousands of companies want to sell their products today. The internet has the perfect conditions for affiliate marketing. The online shopping allows each customer quickly and conveniently shop. Whether you do this via a bargain blog or directly at the dealer is no preference to most customers. However, if a sales agent were to advertise products before the doorstep, the success would be rather hopeless.
How does Affiliate Marketing work?
The success model has become well-known and is now used by thousands of websites. Web page and blog operators build specific links into their websites and receive a commission when someone buys a product through this link. The most popular example is Amazon. The company can register for free as an affiliate and generate specific affiliate links for individual products or categories. As an affiliate, you do not sell yourself, but mediate buyer to the dealer.
Theoretically one could thus apply hundreds of products without financial risk and collect the commissions. These are, of course, not as high as selling the products themselves, but it is still worth it. The affiliate partners provide practically all possible advertising resources available to promote the products better. Beginning with advertising banners, search boxes to elaborate Flashanimationen everything is thereby. Each click on one of the advertisements triggers a tracking code, which can be unambiguously identified at the partner and is often valid for several days or months.
The different commission models
There are 6 different types of online partner programs. “Pay per Sale” is the best known way of paying a commission.
Pay per Sale : Customers are mediated through affiliate links directly to the dealers in this process. A cookie ensures that the commission can be assigned to the partner. Depending on the affiliate partner, the cookie is often valid for 30 to 60 days. Should the customer return at a later date and order again, the commission will also be distributed.
Pay per Click can be compared very well with Google AdSense. Here you get a commission for every click on an affiliate link. The prices per click are, however, very low, so you have to accumulate thousands of clicks, so that it is worthwhile at all.
The form of compensation pay per lead is very popular and is often used in insurance. Compared to Pay per Sale you get already a commission, when the customer contacts the dealer.
The remuneration for Pay per SignUp occurs when, for example, someone logs on to an online game. Here too, the remuneration is mostly low, but it is worthwhile with many registrations.
Pay per View is the classic accounting for certain Bannerviews. If, for example, a banner is viewed 1,000 times, the website operator has a certain commission.
Some partner programs pay their commissions not only once, but over a long period of time. These are Lifetime called and offered by traders of subscriptions. For example, if a customer buys a server, the agent receives his commission every month as long as the customer rents the server.
For whom is Affiliate Marketing interesting?
The affiliate marketing is not suitable for every operator of websites and blogs. There are of course many other ways to earn money, such as through paid content, Google AdSense, or the sale of advertising space. However, if you generate a lot of traffic on its website and the appropriate affiliate links offering, which can earn well. One US survey from 2009 According earned only 17 percent more than $ 20,000. The majority, 46 percent, earned a maximum of 500 dollars. In conclusion, the affiliate marketing is not a self-running. However, if you test and optimize your website sufficiently, you can also increase your revenue.